It’s tempting to pile on makeup in hopes of hiding any tell tale signs of aging. In fact, heavy foundation may only accentuate fine lines and wrinkles. When choosing a foundation for mature skin, the best advice is to lighten up. Try using a tinted moisturizer or mixing your foundation with moisturizer so that skin appears fresh and natural. And skip the powder finish: on young skin, powder is terrific for reducing shine, but it tends to exaggerate wrinkles and the matte finish only makes skin look duller. If you feel naked without it, confine its application to wherever you tend to shine—on the nose and the chin, for example.
As we age the number of blood vessels feeding the skin decreases as does cell turnover, which is why complexions tend to lose some of their freshness and radiance. Bring back a healthy glow by applying powdered blush with a large brush to the “apple” of your cheeks—the area that pushes up when you smile—avoiding the hollows under the cheekbones that can exacerbate the look of sunkeness. When choosing a shade, think neutral: pretty pink and dramatic dark shades look best on young women. Opt instead for a shade not so different from your skin tone but with a hint of rose.
Open your eyes! A common sign of aging is drooping (or even slightly hooded) eyelids. Applying a smoky shadow from the lashline to just above the crease can help mask the sagging a bit. And sadly, while you may still sparkle on the inside, forego the shimmery shades that settle into creases on the eyes and illuminate sagging—that can make both appear more prominent.
The easiest "eye lift" ever? A quick session with an eyelash curler before you apply mascara. Be sure to choose the darkest shade of mascara that works for your hair and skin color. If you have medium brown hair, for instance, don't be afraid of jet black-dark lashes make the whites of your eyes look brighter, another "eye opener." Because lash hairs tend to be less lush with age, steer clear of mascaras advertised as "thick" or "volumizing"-they can clump up thin lashes. And try skipping lower-lash mascara altogether: clumps are even more evident here, calling attention to an area that's likely to have a few wrinkles and/or dark circles. While you're at it, if you're accustomed to using a pencil to line both your upper and lower lids, try skipping the latter.
Just as the hair on your head tends to thin with age, so do brow hairs. Thicker brows are a sign of youth. This fix is any easy one, provided you take care to choose a pencil or powder (your choice!) that’s an exact match for your brow color. Use a light hand to apply color to sparse brows, then set that color with a clear brow gel. Try an ultra-fine pencil that can make finer lines to create natural looking definition. Gorgeous!
Unfortunately skin’s overall plumpness decreases with age, a loss that’s most evident around the lips—compare the look of your lips today to your childhood photos and you’ll see the difference. A common mistake women make to try to compensate: choosing darker or brighter shades to add back drama or using dark liners outside of the lip line. A better plan: like your blush, go with neutral shades with just a hint of rose. And try glossy finishes as opposed to powdery, matte options. The shine will reflect light making your lips look softer and fuller. And don’t forget to keep lips hydrated because, no matter your age, lip color on moisturized lips always look better than on dry, cracked lips.